|Courtney Adeleye, founder of Mane Choice|
From health care to hair care
Adeleye, like many black women, decided to go natural with her hair. After accidentally damaging her hair with a coloring product, she began to investigate products that would be good for her natural tresses. She experimented with the products on her own hair, then decided to share this information with others on YouTube. Although her original intent was to simply share a good thing, her followers soon began asking for the product.
So she bottled her product, gave it a solid name -- Mane Choice -- and took the time to create a professional presentation for her product, including a web site and product label. That was the moment when things really started rolling. She received more and more orders, which she was trying to fulfill and ship out of her home. But due to the volume, she was told she could not legally continue to run a business of this size out of her home. Next, she got a warehouse, but within two months, her warehouse was full.
Still surprised at the results
Even as her first orders were coming in, Adeleye did not think her product line would be as successful as it became. It still surprises her. In a recent interview with Black Enterprise, Adeleye attributed her success to making sure her product was perfect before launching her line. Once the product it out there, you can't go back. Her advice to other entrepreneurs is to take the time to do it right the first time.
She is also adamant about providing a good product for her customers. She tests all products on her own hair to make sure they are good. All her products are high-quality hair products that contain all the nutrients needed to grow and retain healthy hair. They can be purchased online or at Sally Beauty Supply Stores, Rite Aid Pharmacy stores, and soon Target.
Learn more about her company, Mane Choice, by visiting www.TheManeChoice.com