Businesses where women are stronger survivors
The types of businesses where women survive longer include schools and educational services, dance studios, drapery/curtain/upholstery, home furnishings, women's clothing, jewelry, florists, gift shops, hobby/toy/game stores, and women's accessories. However, areas that were surprising included:
- Wholesale hardware stores
- Liquor stores
- Drinking establishments serving liquor
- Advertising agencies
- Commercial art and graphic design
Geographic areas where women are stronger survivors
What is also surprising and encouraging is that women-owned businesses represent a higher survival rate in larger cities. Larger cities was defined in the study as those with populations greater than 500,000, and women are doing well in the metro areas. These included Houston, Dallas, Fort Worth, and Austin as well as medium-size cities that are considered suburbs of larger cities. These include Carrollton, Richardson, Plano, and Spring.
The study theorized that "urban areas are less bound by gender role traditionalism than rural areas." While this may indicate there is less gender segregation, it still shows that women in Texas are strong business survivors.
Don't Mess With Texas Women!